Jason C. Kronewitter
jasonkronewitter.carbonmade.com
4707 N. Magnolia Ave.
Chicago, IL 60640
773-809-4572
SUMMARY
Versatile copywriter with more than ten years of experience in traditional agency, recruitment and marketing communications. Highly skilled in a wide spectrum of advertising, including Web/interactive, e-blasts, direct mail, print, radio, television, brochures, newsletters, catalogs and marketing collateral. Expertise in automotive, airline, health care, labor, construction, technology and retail copywriting/editing. Responsible for taking each project from concept to completion. Proven success in writing short and long form, taglines, headlines, B2B, B2C, print and Web.
EMPLOYMENT HISTORY
Freelance Copywriter
9/2010-Present
The Acquity Group
A commerce and digital marketing company
· Developed web copy for Allstate.com
· Maintained content for Allstate.com
Blue Daring, Inc.
2/2010-6/2010
A marketing strategy and communications firm- Delivered brochure and web copy for the Institute for Workforce Education
- Developed brand for emerging apparel company
Freelance Copywriter
Whittmanhart Interactive
4/2010-6/2010
A full-service digital communications agency
- Produced web billboards for Harley-Davidson
- Shaped interactive copy for Harley-Davidson website
Copywriter
Rada Advertising, Inc.
9/2006-6/2009
Full-service employment branding and advertising agency
- Developed concepts and created copy for multimedia employment branding and direct response campaigns. Campaigns included Web sites/microsites, online display ads, job postings, e-mail blasts, direct mail, flyers, brochures, print ads, event displays
- Ensured copy adheres to corporate marketing/branding standards
- Provided each client with a unique, on-target, and consistent voice to deliver their messages
- Partnered with the account team to learn each client and their goals
- Tracked hours to ensure projects came within time and billable budgets
- Managed multiple, concurrent, diverse projects
- Had direct client contact to develop meaningful relationships and gain better insight into the organization and culture. Used information gathered to create relevant, authentic concepts and copy
- Watched trends in media consumption behaviors to inform concept and copy direction
- Kept agency informed on new media and how it affected the agency, clients and media recommendations
- Worked with clients across all industries and the United States—health care, transportation/logistics, insurance, government, retail, hospitality, skilled trades, construction, finance, and information technology
Accolades
- Created the concept and supporting copy for Rehabilitation Institute of Chicago. Campaign included Web, print, direct mail, and an employee referral program. This campaign increased their employee referrals by 260% in six months.
- Creative Excellence Award, 2008, Diversity Recruitment Campaign. Wrote copy for UnitedHealth Group’s diversity initiative. Components included a brochure, direct mail and event displays.
Copywriter
Buzz Company
2/2005-9/2006 & 1/2004-5/2004
Freelance and full-time creative placement company
- Provided copy/editing services to United Airlines’ promotional and Internet campaigns as well as Discovery Learning and McDonald’s
- Developed Web and flyer copy for JCPenney and True Value
- Created and edited copy as needed for a variety of marketing and advertising agencies
Copywriter
JTC Advertising
5/2004-2/2005
Boutique agency specializing in retail and automotive advertising
- Wrote innovative radio, television, Web and outdoor campaigns for a variety of automotive clients
- Developed unique direct mail campaign for ADP product launch
- Created informative copy for a series of print ads for ADP and Empire Carpets
Copywriter
Tahan Advertising, Inc.
4/2000-7/2003
Chicago-based traditional advertising agency specializing in labor and construction clients
- Constructed direct mail recruitment brochures for apprenticeship programs
- Produced B2B brochures for clients across the country
- Developed radio, print, TV and Web content for labor management organizations
EDUCATION
University of Missouri
School of Journalism
9/1995-7/1998
Columbia, MO
Bachelor of Journalism with emphasis in advertising
SKILLS
Computer
- Mac and PC
- Microsoft Office (Word, Outlook, PowerPoint, Access, Excel)
- InDesign
Professional
- Copywriting
- Presentation
- Relationship building
- Project management
- Negotiation
- Communication
- Listening
- Social media
-
INTERESTS
- Write personal blog about baseball
- Use social media (Facebook, Twitter, LinkedIn) to network, learn, and interact
- Reading, typically fiction and Chicago-based non-fiction writers
- Early adopter in new technology
